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Free performance is hiding in plain site, we find it.

What if, without adding extra time to your week, you could measurably increase your team’s performance?

Successful enterprise businesses have known this for decades; bring in outside experts when you need to squeeze more results out of your team, your systems, and your operations. We took the same methods we have been using in that arena and applied them to something we truly love; sports.

Our team of analysts, organizational psychologists, former athletes, and human performance experts has found ways for athletes and teams to extract performance improvements that were there all along, they just needed to be uncovered and implemented.

Beyond Human Performance

Human Performance is focused on getting to the destination.

Human Experience is focused on winning every step of the journey.

The Play To Win Process

Triangle Of Change

Understand how you and your team change and grow by identifying how you are best motivated.

Marginal Gains

Identify all possible marginal gains to accumulate an aggregate that has huge impact.

Lifecycle Process

Build a blueprint for your team to use to further extend your capabilities.

What does HeatCheck actually do?

This idea of bringing in consultants is probably new to you, we get that a lot. After all you’re an expert at what you do: coach. Furthermore you probably have an elite team of experts taking care of the other areas you need covered that it takes to run a successful program.

So why do you need HeatCheck? Honestly you might not. We’re very up front about that after a discovery call we can know to a high degree of accuracy if we can have a meaning impact or not. Here’s our process:

  • Discovery // We start by doing a deep dive into all aspects of your program that may have an effect on performance. We are looking for any and all variables that can be manipulated and we load them into our analytics platform.
  • Blueprint // The discovery tells us what can change and the blue print is where we define how we’re going to make the changes. This is your roadmap to success.
  • Implementation // We can ride along with your staff as long as needed to rollout all of the implementation or we can stand back and let your team run with.
  • Validation // Part of implementation includes defining what will be measured and how. This is how we can see all of the gains add up to an evolution in performance for your program.

What are marginal gains?

These are very small improvements that, by themselves, don’t add up to much but when you accumulate a lot of marginal gains it adds up to more meaningful improvements. We call this the accumulation of marginal gains.

Here’s an example from football: The offensive line, when playing a team in white jerseys, will wear white gloves. This will potentially mask a holding call. Most teams are aware of this tactic and it has become common place. Over the course of a game this advantage may only be realized once, or maybe not at all, but it is a “free” gain that could be the deciding factor in a really close game when a holding call is not called.

We use data and design thinking from decades of research to identify marginal gain opportunities within your program.

Schedule A Free Consultation


At the heart of every championship-winning team lies not just talent and hard work, but an intricate web of strategic planning and analysis. HeatCheck specializes in transforming good teams into great ones by meticulously analyzing and optimizing every aspect of your sports program. From the college level to elite professional leagues, we provide tailored solutions that address the unique challenges and goals of your team.

We understand that it takes a monumental amount of time and energy to prepare your team to show up and perform to your standards. We also know that making changes to what you’re already doing is incredibly difficult. That’s where we come in, using a process we’ve perfected over decades we will identify patterns in your organization that will show where we can make small changes that will add up to evolutions in performance gains.

Analyzing Program Variables

The foundation of our consulting approach lies in a comprehensive analysis of key program variables. By understanding the nuances of your team’s dynamics, we can pinpoint areas for improvement and implement targeted strategies for success.


Our analysis starts with the core of your team: the players. We conduct in-depth evaluations of each player’s skills, performance metrics, and potential for growth. This involves a combination of statistical analysis, performance tracking, and personalized development plans to ensure every athlete can achieve their best.


The role of a coach extends beyond mere game-day strategy; it encompasses leadership, player development, and team culture. We assess coaching effectiveness, adaptability, and the ability to inspire and elevate team performance. Our goal is to enhance the synergy between coaching strategies and player capabilities. More than that, we are work to put individual coaches into a

Performance Staff

Your performance team are pivotal in maintaining player health, optimizing physical performance, and preventing injuries. Our evaluation focuses on the efficacy of training regimens, rehabilitation protocols, and injury management practices, aiming to maximize player availability and longevity. This goes beyond just the traditional activities of the performance staff. HeatCheck takes an inventory of every single piece of information that can have an impact on athlete performance.


All too often overlooked and just something that has to be done, we look at operations as a very important vector for competitive advantage. Communications, logistics, public relations, facilities, and more can all be utilized as ways to improve performance on the field.

Fan Experience

Home field advantage is real, we all know that. The problem is that we just leave it at that and just phone it in. There are massive gains to be had by making simple, often free, changes to your fan experience. This will lead to more wins.

Accumulation Of Marginal Gains

In the competitive sports landscape, the smallest advantages can lead to significant victories. Our expertise lies in identifying and leveraging these marginal gains—subtle yet impactful improvements that cumulatively enhance overall performance. Through data-driven analysis and innovative thinking, we uncover opportunities that others may overlook.

Let’s talk and see of HeatCheck can help your team find another level of performance.